80/20 Ad Schema

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Course Content

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Core Sections

Section #1: Groundwork 8 Lessons

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How To Use This Course

Quick Time-Saving Tip

Pre-Copy Document

Main Copy Elements

Audience & Interests

P.A.S. Framework

Section #2: Tech-Relief 4 Lessons

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Install Facebook Pixel

Setting Up Lead Events

Get iOS 14 Ready

Section #3: What to Show and Say 4 Lessons

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Finding Free Stock Images (That Don't Look Stock)

How To Make Professional Images With Text

How To Check Image Text limit

Section #4: Going LIVE 2 Lessons

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Campaign Structure

Deep Dive Sections

Deep Dive #1: Tracking 1 Lesson

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Deep Dive #2: Testing Multiple Ad Versions 1 Lesson

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Testing Multiple Ad Versions

Deep Dive #3: Choosing (and testing) Audiences to Target 4 Lessons

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Finding More Interests to Target

What Order to Start Testing

Making Sure Your Audiences Work or Not

How to Increase Spend and Scale

Deep Dive #4: Custom Audiences and Lookalikes 4 Lessons

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Custom Audiences and Lookalikes Explained

Custom Audiences

Lookalike Audiences

Deep Dive #5: Retargeting 2 Lessons

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Setting Up Retargeting Ads

What To Do If Retargeting Ads Won't Spend

Extras 3 Lessons

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Campaign Objectives to Stay Away From

How To Avoid Disapprovals And Shutdowns

How To Find Your Pixel Code Again

Free Training

Lead Magnet Funnel and Facebook Ads Live Build 3 Lessons

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Setting Up The Lead Gen Funnel

Setting Up The Initial Facebook Ads For Testing

Managing and Scaling Ads